Steven is currently working on a field randomized controlled trial to test the effects of following the Sanquin Facebook page on donation intentions, donor behavior and attitudes towards Sanquin. In addition, Steven is extracting the most frequently discussed donation related topics on social media and establish their relationship with donor behavior.

Recent publication:

Barriers to blood donation on social media: an analysis of Facebook and Twitter posts

In this paper we investigate barriers dissatisfaction of both donors as well as non-donors in Facebook and Twitter messages. We find that donation barriers mentioned in the ever growing social media environment differ from those often found in traditional survey research.

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