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The social norms, beliefs and values of the people around us - in short, our culture - have a big impact on our motivations and behavior. Yet, most scientific research on human psychology and behavior examines only people from Western countries. Here we aim to illuminate the psychological processes underlying real-world prosocial behaviors from a cross-cultural perspective. What are the universal motivational drivers of individuals' desire to help others, and where are there cultural differences? How are social norms, incentives, and trust linked to people's decisions to perform prosocial behavior? Ultimately, a better understanding of the role of these cross-cultural factors can help us promote prosocial behaviors more effectively, by developing interventions that align with the values and norms of specific cultural groups.