This study aims to understand how individuals learn to donate blood, test and develop interventions for raising awareness about blood and plasma donation and interventions aimed at recruiting young non-donors.
This project focuses on the dynamic nature of blood donation. It investigates how individuals go through their blood donation careers by taking various factors into account such as socio-demographic characteristics, blood donor deferrals, satisfaction with the blood bank and the donor's motivation to give blood.
This is a study aimed at finding and implementing a new treatment for sickle cell anemia, Diamond-Blackfan anemia and other hereditary blood disorders. Before we can make use of this treatment, it is necessary to properly investigate the social and ethical issues surrounding the diseases and this treatment.
In September 2020, Sanquin opened a new donation centre in Utrecht called the Powerbank. This is a special donation centre where only plasma can be donated. With this centre's opening, Sanquin aims to collect plasma more efficiently and make the donation experience more pleasant for the donor. In the POP (Plasma only Please) project, we evaluate whether the Powerbank succeeds in achieving these goals.
The aim of this project is to break with monodisciplinary approaches and grasp the dynamic and contextual nature of prosocial behaviour. In order to achieve this, a life course model is proposed, which links individual determinants, social network characteristics and societal context. The model will be tested in the case of blood donation, as an example of real-world prosociality where a stranger is helped at a donor’s personal costs.
Sanquin uses social media to communicate with, recruit and retain donors. This is done to ensure that sufficient blood is available in the Netherlands. In this context, it is important to find out whether Sanquin's social media communication is successful in achieving this goal or not.
Sometimes we have to postpone a blood donation because the donor has for example low haemoglobin values or just got a tattoo. Unfortunately, some of the donors who are postponed do not return to donate again. Because such a delay is often experienced as annoying by donors on the spot, we are investigating whether offering an alternative good deed helps to reduce any disappointment and thus motivates donors to make a new attempt to donate next time.