How do you increase blood donor return after deferal?

Updated: Sep 2

This is probably a question that many marketing officers for blood banks ask. Marloes, Theo and Eva-Maria come to your aid with their recent paper " Providing extra information increases blood donor return after deferral while offering an alternative good deed does not: Results from a field randomized controlled trial." (HERE)


Here are some ideas you can apply in your strategy

  • Offering donors extra attention after on-site temporary deferral might aid donor retention

  • Providing deferred donors an alternative good deed did not increase their return

  • Offering deferred donors additional information about deferral led to an increase in donors returning