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Woman Donating Blood
Why do people donate blood? 
How can we keep donors loyal? 
Do social networks influence donation? 

Are you a researcher interested in the field of blood donation? Or maybe you work for a blood bank and want to know more about how to recruit new donors or increase return rates after deferral? 

Whatever the reason is for you visiting us: curiosity, working on a paper or strategy for a new marketing campaign.

We are happy to collaborate!

A new doctor among us: Joris Schröder

On October 11, 2024, former DONORS PhD Candidate Joris Schröder defended his PhD thesis entitled „Social Dynamics of Cooperation: How Motivational Diversity, Social Contagion, Communication, and Group Formation Shape Blood Donation Behaviour“.

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Sanquin Research

Department Donor Studies
Amsterdam

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Vrije Universiteit

Department Sociology

Amsterdam

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