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BLOOD DONOR DEFERAL
Sometimes we have to postpone a blood donation because the donor has for example low haemoglobin values or just got a tattoo. Unfortunately, some of the donors who are postponed do not return to donate again. Because such a delay is often experienced as annoying by donors on the spot, we are investigating whether offering an alternative good deed helps to reduce any disappointment and thus motivates donors to make a new attempt to donate next time.
Marloes Spekman is a postdoctoral researcher at the Donor Medicine Research department of Sanquin. She has a background in Communication Science and Media Psychology. Her research focuses on the psychological and social aspects of blood and plasma donation.
Providing Extra Information Increases Blood Donor Return After Deferral While Offering an Alternative Good Deed Does Not: Results From a Field Randomized Controlled Trial.
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